I'm Dian

A senior product designer at Intuit QuickBooks. I design trustworthy experiences and ship the fix myself, from AI-built prototypes to production PRs.

Hover a project to preview, click to dive in.

Selected work

5 case studies

~64% of invoices never get sent. A from-scratch rethink of QuickBooks invoicing, from AI-built prototype through shipped production PRs.

Sole designer replacing a costly third-party tool: a 70-screen system of record for ~4,000 enterprise data usages.

A trust-first rebuild of a high-stakes application: +7.2% submit rate, worth ~$200MM in annual originations.

Leading design for the #1 survey-taking app on iOS: surveys that pay cash.

Internships across media, finance, and design consulting: WarnerMedia, PNC, and Rightbrain × Prudential.