Eureka Surveys
Designing the #1 survey app on iOS
Working at a startup · Surveys that pay cash
- Role
- Lead Product Designer
- Timeline
- Fall 2020
- Platforms
- iOS · Web
- Team
- 5-person startup
TL;DR
Led design for the #1 iOS survey app—100K+ reviews, 4.8 stars.
Context
Eureka Surveys is the #1 survey app on the iOS App Store (100K+ reviews, 4.8 stars) — a native app and web product where people earn cash and sweepstake entries for daily surveys. As lead product designer, I ran the end-to-end process from user research to shipping features.
What I did
- Designing screens for iOS + responsive web
- Conducting interviews and user testing
- Analyzing research (i.e. competitor studies)
- Ideating new functionalities
- Designing the user flow and screens for client users (survey providers)
- Designing miscellaneous pages (FAQ, landing page, terms & policy, blog) for SEO
How Eureka works
Onboard fast, then steer users to revenue-driving sweepstakes.
01 · Sign up
Web-first, for security
Because this was a cash app, sign-up ran through the web with sensitive edge cases handled up front before users reached the app.
02 · Earn
Three survey types
Quick surveys onboard and profile users; sweepstake surveys generate revenue; daily polls keep people coming back, all with micro-interactions and light gamification.
03 · Cash out
PayPal or gift cards
Once a balance passes $5, users cash out to PayPal or a catalog of gift cards: the payoff that makes the loop worth finishing.
The interesting problems were at the edges
As the lead designer at a five-person startup, my work spanned research, iOS and responsive web, client-facing tools, and SEO pages. But the decisions I'm proudest of came from the messy edge cases: the moments where a cash app can quietly lose a user's trust. Here are four.
Edge cases
Unexpected survey interruptions
Interruption 1
Survey terminated
Third-party surveys could cut users off mid-way — completion as low as 5%. I introduced a “rewards for terminated” pattern: a partial payout when a survey ended short, so effort never felt wasted.
Interruption 2
Low survey supply
Supply is seasonal, so an empty home screen can read as a broken app. I used honest banners telling users when to check back or when payouts were high, and added a Daily Poll — one lightweight question — to hold engagement when supply was low.
Interruption 3
Delayed loading & rage-clicks
Users were rage-clicking the Sign-Up button through a loading modal. I grayed out the CTA and moved the spinner on top of it: a clear signal that the button wasn't clickable yet, which stopped the frustrated repeat taps.
Interruption 4
Unexpected device sizes
Monitoring behavior in LogRocket, we found most web users were on small, vertical Android tablets, not desktops. I re-examined the breakpoints and reworked the offer wall into a sliding layout whenever the device ratio dropped below 1:2.
What I learned
The early stage of a remote startup taught me more than fast prototyping and clean UI — how a business actually runs, how design decisions ripple into revenue, and how much good product work happens at the edges no one sees.
